- from roof to floor (Cross selling, 7 target markets, KPM)
- from new-build to refurbishment (life-cycle management)
- push and pull market channels (specification, branding)
Global technology leadership with continuous innovations and economies of scale in core technologies
While 2013 saw the overall growth of the Group expanding by 9.4%, the emerging countries recorded growth of 17.2%.
Acquisitions to strengthen market access, technology, economies of scale
Strong company values with entrepreneurial spirit and high employee loyalty