Market Penetration

- from roof to floor (Cross selling, 7 target markets, KPM)
- from new-build to refurbishment (life-cycle management)
- push and pull market channels (specification, branding)

Global technlogy Leadership

Global technology leadership with continuous innovations and economies of scale in core technologies

Accelerated Build-up of emerging markets

While 2013 saw the overall growth of the Group expanding by 9.4%, the emerging countries recorded growth of 17.2%.


Acquisitions to strengthen market access, technology, economies of scale

Strong company values

Strong company values with entrepreneurial spirit and high employee loyalty