25/05/2022

Sometimes - most times actually - instead of having you read an article on how good our products are, we like to get out the office to show you. It’s a wonderful way to create awareness with new customers, catch up with our faithfulls and interact with staff, stores and the market. It’s an excellent learning platform for Sika, and its great fun too.

As we at Sika like to leave our mark wherever we go, we recently undertook a national campaign which we labelled “Waterproofing Specialists for Over 110 Years”. Over the month of April, the enthusiastic Sika distribution team conducted roadshows, hitting as many stores as possible throughout their respective regions. This initiative was conducted to increase the awareness of Sika’s tried and trusted complete range of waterproofing solutions, by educating both our clients and their walk-in customers alike. During those very busy two weeks, our reps set up tables and gazebos and performed live demonstrations of the relevant product range. Brushouts and finished product samples illustrated guaranteed quality of the Sika products, and the team generated new sales to reward their fantastic efforts. 

The two stellar performers in this campaign were Sikalastic®-560 – a versatile elastomeric technology allowing it to be coated over existing bitumen waterproofing, used instead of using torch-on membrane systems and for the longer life cycle with little maintenance; the other longstanding star performer, Sika Cemflex®, which is always asked for by name. It is already well known in the market and feedback is that they won’t settle for anything less, especially when it comes to watertightness in waterproofing showers and balconies. Also worthy of mention is Sika’s entry-level waterproofing product, Sika RainTite® Kit, superior amongst its basic acrylic waterproofing peers. Sika products are backed by technology that has been tried, tested and developed, in the workplace, for over 110 years.

Sika is a world-renowned brand with unique, high quality and durable products. Most of our customers know this already, so the campaign also served as an opportunity for Sika staff to interact and connect at the coalface. Even as they punted the waterproofing theme, the Sika team leaked enthusiasm, knowledge and fun!

Sika is a world-renowned brand with unique, high quality and durable products. Most of our customers know this already, so the campaign also served as an opportunity for Sika staff to interact and connect at the coalface. Even as they punted the waterproofing theme, the Sika team leaked enthusiasm, knowledge and fun!